Echo

For Nova Collective's single 'Echo', we created a music video that mirrors the song's themes of repetition and transformation. Using a combination of in-camera practical effects — including kaleidoscopic mirrors, projected visuals, and choreographed movement — we built a visual world that evolves and fragments alongside the music. The post-production process layered digital compositing over the practical footage, creating a seamless blend of real and digital that keeps the viewer questioning what's tangible and what's constructed.